Postcard Marketing Tips
There are a few factors that you should consider when ordering postcard printing. First, you’ll need to determine the size of your postcards. Postcards that are only 4″ x 6″ qualify for the First Class Card rate, while those that are 4.25″ x 6″ or larger will require the Standard Bulk rate.
If you’re just starting out, your primary goal is to promote your services and location. However, if you’re a larger company, you may want to divide your postcard printing strategy into different categories. You may want to target customers in your neighborhood first, sell items that aren’t yet sold, or reach a monthly sales goal. Either way, your postcards should be a great way to promote your business.
Another benefit to postcard printing is its affordability. Postcards are inexpensive to produce and mail, yet they still have an exceptionally high readership. That means they can bring in more sales for your business than many other forms of advertising. And, they’re easy to store, too. If you’re worried about costs, postcards may be an ideal solution.
Standard postcards are available in a variety of sizes, from 4″ x 6″ to 8.5″ x 11″. While most postcards are able to fit into a standard envelope, jumbo postcards are twice the size of office paper folded lengthwise. These cards make a bigger impact than regular postcards and are perfect for special events, menus, and other marketing purposes.
In addition to traditional postcards, there are also specialty postcards. These are postcards with large lettering or pictures. They are often referred to as Large Letter postcards or installation cards. In the UK, large letter postcards were first introduced in 1894 and officially measured 115 mm x 89 mm. Another variant is the folded postcard. These cards are usually at least four pages long and need an envelope for mailing. Some are also direct mailable.
The quality of postcard printing is important, and you should always choose a company that offers both offset and digital printing options. While offset printing is more expensive, it gives you the highest quality finished product. It’s also the most economical option for large postcard runs, but offset printing does require two or more passes through the printer.
Another consideration is the paper that your postcards are printed on. You can choose between glossy or matte finishes. Glossy postcards make your photographs look beautiful. Matte postcards are easy to write on, and can be used to match letterheads and envelopes. Make sure to include your contact details on postcards, including your email address and website URL. Also, make sure that your postcards are proofed for spelling and grammar. For more details on postcard printing in Minneapolis visit a local print shop in your area.